If you hadn’t noticed by now, the social simulation game Animal Crossing New Horizon’s is having something of a moment. Becoming one of the defining features of our quarantined existence, the kid’s game has seen its players recreate music videos, political protests, and works of art. And, of course, not to mention, countless high fashion looks.
With users making virtual bootleg pieces by the likes of Prada and Mowalola, the designers themselves are now getting in on the action. Taking to Instagram, Marc Jacobs announced he had recreated six of his favourite looks for the fantasy world, by way of a partnership with @AnimalCrossingFashionArchive, an Instagram dedicated to chronicling all the high fashion pieces to hit the game.
With a blue and orange striped sweater up for grabs along with a long-sleeved purple gown, elsewhere the brand has dropped a blue dress shirt detailed with white stitched pockets, a black, purple, and blue coat, and a pink embroidered jumper, all of which will be available to download, so your little avatar can be better dressed than you.
Marc Jacobs isn’t the only label dropping digitised clothes into the Animal Crossing realm, though. Also collaborating with @animalcrossingfashionarchive is Valentino, which recently debuted 20 downloadable styles taken from its SS20 and Pre-AW20 collections.
Elsewhere, producer, DJ, and former Dazed 100-er Yaeji also debuted an exclusive line of merch on the game last week.
