Chanel joins the fight against COVID-19 by making face masks

It seems everyday we are hearing news of how the fashion industry is harnessing its resources to help battle coronavirus, and today is no different. In an effort to help bolster supplies in France, luxury house Chanel has announced it will be producing face masks to prevent further spread of COVID-19.

Although the label did not specify how many masks it is hoping to make, prototypes are currently being worked on, and will be outrolled once approved by the French government. 

“Today we are mobilising our workforce and our partners to produce protective masks and blouses," the label wrote in a statement.  

With France’s health minister revealing the country has been going through 40 million face masks per week, the move follows that of fashion conglomerates LVMH and Kering Group, also both based in France, who turned their factories into facilities to make medical equipment last week.

Chanel has also donated €1.2 million to an emergency fund for the public hospital system in France, and has also shared that it will be paying its workers eight weeks worth of salaries during this uncertain time.

Revisit the SS20 Chanel show above.