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MM6 Maison Margiela North Face collab AW20 show LFW
Backstage at the AW20 MM6 Maison Margiela showPhotography Charlotte O’Shea

MM6 Maison Margiela just unveiled a new North Face collab

Hypebeasts, assemble!

Just a few weeks after Maison Margiela unleashed its Tabi Reebok Instapump Fury hybrid on the world, in the midst of a pretty disgusting day at London Fashion Week (s/o Storm Dennis), MM6 Maison Margiela just unveiled yet another collab. 

This time around, the label joins forces with The North Face on a series of pieces that fuse the Maison’s signature experimentalism with the legendary outerwear specialist’s technical know-how, as part of a line that’s likely to have hypebeasts everywhere salivating.  

Made up of a number of The North Face’s most iconic silhouettes, including its OG puffer jacket, the collaboration sees the anonymous collective behind MM6 manipulate pieces into perfect circles (inspired, in part, by its own logo). 

Technical fleece styles feature adjustable zips which run all the way round the seams to allow them to be worn either as jackets, gilets, or capes, while voluminous padded puffers are rendered in TNF’s classic colour palette of hazard orange, bright blue, and pale rose pink. Rounding things off are a series of collaborative bags (and yes, they’re circular too). 

The rest of the collection was made up of tight, glittery knitted dresses, slinky pieces emblazoned with what looked like zebra print on first glance (it turned out to be a motif created using ripped-up shreds of paper), distressed denim jeans, leather shirts, and some pretty stand-out sunglasses, with a spokesperson for the house explaining the team had wanted to avoid making the collection too outdoorsy. In fact, much of the offering drew inspiration from the rebellious spirit of New York’s East Village in the late 1950s and the beat poets who congregated there 

With the label’s show taking place in the dark underbelly of 180 The Strand, the circular theme ran throughout the presentation. Renowned for doing things differently, MM6 eschewed the traditional runway and instead opted to allow attendees to get up close and personal with the collection, as they made their way between four interconnected rooms via narrow, dark corridors, with the models rushing by them as they went.