Photography Max SiedentopfFashionFeatureQuestion: who is the hottest Gucci model of them all?Max Siedentopf’s subversive new photo series aims to find outShareLink copied ✔️February 11, 2020FashionFeatureTextJessica Heron-LangtonHot Gucci Models23 Imagesview more + Photographer Max Siedentopf is on a mission to find the world’s hottest model. His first pit-stop is Gucci, where he took a heat vision camera to a shoot he was working on with the brand, gauging and capturing each model’s temperature between the standard takes. “I was shooting a video for Gucci Beauty, and there was quite a bit of time between the scenes,” Siedentopf says. “It’s not every day you’re surrounded by dozens of models so I wanted to use that opportunity some more.” Having lensed a number of Gucci’s idiosyncratic campaigns, including its most recent ‘accidental influencer’ shoot, this particular photo series was created as a way to subvert our preconceived notions of what being a ‘hot model’ means. “I think when you hear ‘hot models’ a certain type of image immediately pops up in your head and I was asking myself how you could subvert this idea,” Siedentopf explains. “Beauty comes in many shapes, shades, sizes and perspectives and ultimately, you can be just as hot inside as outside.” The resulting images distort the models’ faces, with only remnants of their Gucci clothes on show. On one model you can only slightly see the house’s signature monogram logo, while in another picture the oversized eyewear chain debuted in the house’s SS20 show is the main feature. With his own temperature averaging at 34.2°C (“unfortunately neither hot nor cold” he confirms), the true goal of the project was to highlight that beauty, or ‘hotness’, is more than skin deep. “I think when talking about how hot someone is, it’s usually very subjective and everyone has a different opinion,” he explains. “However with these temperature results, it’s a much more accurate and objective way to measure the hotness of a person.” Revealing that there are still “a lot of people to measure,” Siedentopf intends to continue with the personal project until he finds the hottest model of them all. As Paris Hilton once put it: that’s hot. Hot Gucci ModelsPhotography Max SiedentopfExpand your creative community and connect with 15,000 creatives from around the world.READ MOREZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26VanmoofDJ Fuckoff’s guide to living, creating and belonging in BerlinOttolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel showCeline SS26 wants you to wear protection Anatomy of a fashion show: Sandra Hüller opened Miu Miu SS26Jean Paul Gaultier SS26: Inside Duran Lantink’s disruptive debutComme des Garçons SS26 was a revolt against ‘perfect’ fashionIn pictures: Chaos reigned at Vivienne Westwood’s Versailles boudoirHide the spoons! Junya Watanabe is rifling through your cutlery drawer