Travel is in Louis Vuitton’s DNA. Now one of the biggest names in French luxury, it’s common knowledge that the label was originally founded as a luggage company in 1854, a point the company is keen to remember. “We make fashion, but we’re a house of travel,” Pharrell Williams told reporters backstage at his most recent show, a SS26 collection inspired by his travels to India. Now, the label has carried that same spirit into its latest campaign, freshly dropped this afternoon (January 6) on the Louis Vuitton Instagram account.

Called ‘The Art of Travel’, the campaign unites house ambassadors Jeremy Allen White and Pusha T for the very first time in stills and video captured by US photographer Drew Vickers. “This campaign transits roads and railways, and scenic overlooks, capturing the rugged landscapes that lie between communities,” read a statement alongside the campaign. “Seen from the vantage point of a train car, a cargo van, or on foot, each frame celebrates the journey itself-the fleeting interludes, the expansive horizons, and the quiet thrill of movement.”

In the images, White looks pensively from the window of a train while clutching at his leather holdall, while Pusha T sits atop his luggage on a separate platform, supposedly waiting for his own train to pull in. “Captured by Drew Vickers, the collection’s inspirations stem from Pharrell Williams’s excursions from Paris to Mumbai and the unique sartorial sensibilities presently found there,” continued the statement. ‘A distinctive dandyism – a tenet central to the house’s creative direction – emerges with a sun-drenched colour palette.”

Back in June 2025, Pharrell hired Indian architect Bijoy Jain of Studio Mumbai to create the set for the SS26 show. Not a house to do anything by halves, the designer took over the tree-lined square outside Paris’ Centre Pompidou, where Jain created a massive wooden structure with raised seats, its floor covered with a huge game of Snakes & Ladders. The collection that followed was “infused with the sensory environments of India”, like the airy, ecru travel suit Pusha T wears in today’s new campaign.

Scroll through the gallery above to see the entire SS26 men’s collection