Starting off as an under-the-radar app you could buy your ‘wavy garms’ from, clothing resale platform Depop has gone on to become an unstoppable force in the fashion world. An increasingly popular way of buying clothes, with a new generation making a viable living on the site, the app has gone on to create its own community, with one Instagram account even dedicating its entire feed to its funniest, most bizarre exchanges.
With the London based company securing a partnership with Selfridges earlier this summer, which saw a different Depop seller take over a section of the London department store every week for two months, the app has now announced its first celebrity collaboration with Megan Jovon Ruth Pete – or, as you might know her better, Megan Thee Stallion.
Selling some of her own pieces on the app, the collaboration comprises a shoppable lookbook called ‘Texas Fever’, through which pieces the star wore in the music videos for “Hot Girl Summer” and “All Dat” are up for sale. Elsewhere, a number of garments offered by her favourite Texas-based Depop sellers are also on offer.
“Depop has such an incredible community in Texas so this campaign was all about celebrating that style and swag and bringing it worldwide,” explains Meg of the collaboration. “I definitely think Texans have a unique style and people everywhere want to be a part of what we’ve got.”
Captured by photographer Munachi Osegbu, the campaign sees the singer pose against a red backdrop, modelling a cropped varsity-styled Mickey Mouse jacket, a green bodycon dress, and a red cowboy hat paired with a matching fringe-and-fur lined look.
“I love that Depop gives the creative community a unique opportunity to be a part of a meaningful initiative,” Meg said of the collection which launches today. “People in Houston are doing something really cool, especially when it comes to fashion. I love that ‘Texas Fever’ is championing young, innovative talent.”
