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Propaganda cult goth magazine archives
Propaganda Magazine Issue No. 18, Spring 1992

Iconic goth magazine Propaganda inspires Acne’s latest collection

The Swedish label goes goth for SS20

Founded in 1982, Propaganda was the subcultural bible which explored goth fashion, sexuality, music, and art. Despite ceasing publication in 2002, the magazine’s legacy endures today and is now the focal point of Acne’s latest capsule collection. 

Delving into its extensive archives, the Swedish label has created a range of pieces all embodying the spirit of Propaganda in varying ways. Featuring short and long-sleeved shirts, jumpers, tee-shirts, and denim jeans, pieces are all emblazoned with iconic imagery from the magazine in the form of covers and typography. Elsewhere is a range of accessories that see glasses, silk scarves, and clutch bags detailed with the words ‘black leather’, ‘gloom and glam’, and ‘glamicide’. 

Founded by Fred H Berger, whose photography was an intrinsic part of the magazine, Propaganda's images have gone on to pave the way for the goth style which has shifted from a subcultural movement to a bonafide fashion trend throughout the 2010s, through the likes of Venus XLil Uzi Vert, and Playboi Carti

The collection is now available from Acne Studios’ website and in-store.