Paloma Elsesser stars in the new Converse Pro Leather campaign

Converse has released a new campaign for its latest shoe, the classic Pro Leather, which has been re-introduced to the American brand’s line up.  

Joining the Chuck Taylor as one of the label’s most recognisable and iconic trainers, the shoe is inspired by retired American basketball player Julius Erving, AKA Dr J, and his influential style in the basketball community. 

Initially released as a basketball shoe, the simple structured silhouette has been given a contemporary update. Coming in both high and low tops, the shoe will first be released in the classic white and red on October 24. Also coming in blue, yellow, and black, these colours will be available in early 2020.

Featuring the likes of model Paloma Elsesser, her brother skater Sage Elsesser, basketball player Kelly Oubre Jr and more, the campaign reflects on the style of Dr J. Playing in the 70s, Erving popularised the shoe at a time when athletes were having an increasingly influential impact on the fashion world. 

“I evolved into leading the class style-wise,” Erving said in a statement. “The Pro Leather was a change from the canvas. There were some experimental shoes before it, but this became the one to compete in. The look was off-the-chain. It was a work of art. At the time, it represented an evolution of Converse basketball … Although it was simple in its design, there was a lot of tech in the shoe. I am honoured that people related to it. I am honoured it continues to live on.”