Pin It
ASICS Gel-Kinsei OG young creatives NYC 7
Styling Marcus Cuffie, Photography Matt Tammaro

NYC’s creative new gen unite to celebrate an iconic ASICS sneaker

First launched in the mid-00s, the GEL-KINSEI OG has found new fans in the city’s coolest kids

Right now, on the streets of New York, the next generation of creative talent is finding its feet. Its presence can be felt everywhere: at runway shows in SoHo and gig venues in the East Village, all the way through to Red Hook, where a flourishing community of artists continues to grow. 

Among those making their mark on the city’s creative landscape is Manon Macasaet, a multimedia artist who’s worked with the likes of Stüssy, MadeMe, and X-girl, and earlier this year debuted a new film, Big Bad Wolf, with the intention of building a dream world its viewers can step into. Likewise, Lumia Nocito is making waves as a skater and photographer capturing not only her friends and her hometown’s youth, but stepping out from behind the camera and into the spotlight as an upcoming model, too.

Fellow model Rahm Bow is also doing things differently, as part of a movement within fashion that seeks to dismantle the traditional ideals of beauty and gender. Away from the runway, where he works with a succession of labels ranging all the way from high fashion right through to high street, the talented artist somehow finds time to paint. 

United by their creativity, their view of the world, and, of course, a strong sense of style, now, Macasaet, Nocito, and Bow come together to celebrate the re-launch of ASICS’ iconic sneaker, the GEL-KINSEI OG. First released back in 2006, the Japanese label’s innovative, technologically advanced style was a hit with hardcore athletes, but this time around it’s found a whole different set of fans in a new gen of NYC’s creative youth. No big surprise when you consider just how well the sneaker ties in to fashion’s ongoing fever for all things 00s. 

With the group rounded off by actor Joe Apollonio and visual artist and musician Dakini, the five come together to interpret the silhouette in their own way, as part of a new series shot by New York-based photographer Matt Tammaro and stylist Marcus Cuffie. Check out the gallery above.