Coach captures a new community of inspiring faces in its latest ads, shot by Juergen Teller
British fashion designer Stuart Vevers has teamed up photographer Juergen Teller and Queen Bey’s creative director Todd Tourso (he directed Lemonade, people) on luxury leather brand Coach’s new Autumn 2019 campaign.
No, it does not feature Selena Gomez, a longterm muse. Rather, Teller captures what Vevers describes as “21st Century Dreamers” to star in the campaign – from Yara Shahidi to Jemima Kirke, Liu Wen to Miles Heizer.
Keeping the brand’s New York City DNA alive, the talents are filmed in iconic NY locations (think the Brooklyn Bridge, Central Park, and the Manhattan Ferry). In Tourso’s film, meanwhile, the ambassadors are depicted as superheroes, running through the city at intense speed; standing 50 stories high on top of New York’s sweeping skyscrapers; and even free-floating in the Manhattan sky, while they pose questions about their dreams becoming a reality, finding their voices and standing up for what they believe in.
“How do we create spaces in which we do acknowledge this underlying humanity we have?” and “Who are we if not each other?” asks Dazed 100-er, actor, and activist Yara Shahidi.
Check out the images in the gallery above.