Towards the end of last year, Pharrell announced that he would be dropping a collection created in collaboration with Chanel. Attending the Parisian house’s Cruise 2018 show in Bangkok, the singer appeared in a yellow hoodie emblazoned with sequinned Chanel insignia – later to be revealed that it was designed by him.
Now, the musician has released a behind-the-scenes film ahead of the collection’s release exclusively in Seoul on March 29, and worldwide on April 4. The film sees Pharrell talking about his relationship with the house – he’s previously appeared in a number of campaigns, designed a trainer in collaboration with adidas, and also made a runway appearance last year – and how the collaboration came about thanks to the late creative director Karl Lagerfeld, before his death.
The film shows a glimpse of the collection – modelled by a diverse cast made up of Alton Mason, Adesuwa, Adut Akech, and Anok Yai – that mixes classic Chanel elements with a more streetwear-esque feel. Think diamond chains that say ‘CHANEL PHARRELL’, tees and hoodies, and oversized shoppers. The singer himself also appears in the film, pairing the collection with Chanel pearls necklaces – something he wants more people to explore: gender-fluidity in fashion.
Teasing the creation of the campaign in the film, keep an eye out for the full collection and more later this week.
Watch the full film below.
