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Victoria's Secret 2018 show ratings

The 2018 Victoria’s Secret show had its lowest TV ratings ever


There’s more bad news for Victoria’s Secret this week, as the stats showing how many people tuned in to watch its 2018 show on TV were released – and it was revealed the label suffered its worst year ever, with just 3.3 million viewers across America (down from last year’s 4.98m). To put that into perspective, The Antiques Roadshow and Countryfile regularly pull in around 4-5 million watchers every week in the UK alone. Lol.

The show, which saw the likes of Gigi and Bella Hadid, Kendall Jenner, Winnie Harlow, and Behati Prinsloo take to the runway in a succession of crystal-encrusted underwear sets and the label’s coveted wings, was recorded last month and broadcast around the world on ABC on Sunday.

The move from CBS and from a Tuesday to a Sunday seemingly didn’t do it any favours, but we’ll take a wild guess and say it’s likely the comments made by Ed Razek, the label’s chief marketing officer, about why no trans or plus-size models were included on the model line-up probably didn’t help either.

“Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy,” he explained in a (now-infamous) interview with Vogue, before going on to discuss why he’s never invited a plus-size Angel into the fold: “We attempted to do a plus size television special for plus-sizes (in 2000). No one had any interest in it, still don’t.”  

Halsey, who performed at the 2018 show, also spoke out about the comments made by Razek this week. In a statement posted to IG, the singer outlined her support for the LGBTQ+ community.

“As a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity, especially not one motivated by stereotype,” she wrote, before going on to direct followers to the work of – an organisation committed to protecting marginalised youth. “We stand in solidarity, and complete and total acceptance is the only ‘fantasy’ I support.”

Although the stats don't include YouTube views or online streaming numbers (which reportedly reached an incredible 1 billion last year), for the most part it seems that the fantasy, as Razek sees it, appears to be one we're no longer buying into, as fashion continues to move towards a more inclusive, diverse future. Someone get Rihanna on the phone – the CBS schedule has an opening with her name on it.