It seems like every other week another fashion house announces it will no longer use fur, with the likes of Gucci, Versace, Burberry, and John Galliano at Margiela all vowing to ditch the controversial material during the course of 2018.

Next to rethink its approach to the material is Chanel, which yesterday released a statement detailing its intention to stop using exotic skins – namely crocodile, snake, lizard, and stingray – within its collections. And while fur has not yet been banned in the Parisian atelier, the house will continue to reduce the amount it uses, given it’s becoming increasingly hard to obtain ethically produced materials.

“This is a decision which provides an opportunity to create a new generation of high-end products that respect our fundamentals: the exceptional creativity of our Creative Studio, our expertise, our standards of excellence, noble and innovative materials and exceptional finish,’ a statement released by the brand reads.

Will we see fashion continuing in the same direction come 2019? Watch this space.