The announcement of Riccardo Tisci’s appointment as Burberry’s new chief creative officer was something of a surprise earlier this year. But the former creative director of Givenchy expressed his approval of the move, saying in a statement: “I have an enormous respect for Burberry’s British heritage and I am excited about the potential of this exceptional brand.”
Now, though, Tisci has taken the label’s highly regarded heritage and mixed it up, today unveiling a new Burberry monogram and logo. Inspired by the archives and designed by the prominent English art director/graphic designer Peter Saville – who designed record sleeves for Joy Division and New Order at Factory Records, and more recently collaborated with Paco Rabanne – the monogram is comprised of interlaced Bs and Ts (for Thomas Burberry, after the founder) in orange, white, and gold, while the logo is clean-cut, sans-serif, and modernised.
The designs were premiered this morning on Burberry and Tisci’s Instagrams – along with printed emails between Tisci and Saville discussing the design process – in preparation for the designer’s first show as creative director in September.