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Riccardo Tisci and Burberry unveil new logo and monogram

Tisci’s take on the brand is designed with iconic art director Peter Saville

The announcement of Riccardo Tisci’s appointment as Burberry’s new chief creative officer was something of a surprise earlier this year. But the former creative director of Givenchy expressed his approval of the move, saying in a statement: “I have an enormous respect for Burberry’s British heritage and I am excited about the potential of this exceptional brand.”

Now, though, Tisci has taken the label’s highly regarded heritage and mixed it up, today unveiling a new Burberry monogram and logo. Inspired by the archives and designed by the prominent English art director/graphic designer Peter Saville – who designed record sleeves for Joy Division and New Order at Factory Records, and more recently collaborated with Paco Rabanne – the monogram is comprised of interlaced Bs and Ts (for Thomas Burberry, after the founder) in orange, white, and gold, while the logo is clean-cut, sans-serif, and modernised.

The designs were premiered this morning on Burberry and Tisci’s Instagrams – along with printed emails between Tisci and Saville discussing the design process – in preparation for the designer’s first show as creative director in September.