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kenzo britney spears campaign peter lindbergh
Kenzo Collection Memento 2Photography Peter Lindbergh

Britney Spears is the new face of Kenzo

It’s Britney, bitch!

After doing the rounds on Twitter for the past couple weeks (like us, you probably thought it was fake news), it has today been revealed that Britney Spears is the face of Kenzo’s new campaign. 

Shot by Peter Lindbergh, the images throwback to the fun style of the 80s. Wearing three different outfits, a cropped sweater, matching print set and a full denim look comprised of a jacket, hat, and over-the-knee boots, Spears looks right at home – even though she hasn’t fronted a high-end campaign before. “We had fun on set, even though it was a bit weird for me at first,” she told Vogue. “I am used to shooting in a studio or a small space and this was out on the street.”

Design duo Humberto Leon and Carol Lim didn’t explain why they picked the singer to front the campaign, but do they need to? Take a look at her Instagram. When she isn’t twirling in the hallway at home in a montage of outfits, she’s selling paintings for $10k, and generally being iconic. Duh, she’s Britney, bitch!

If you can’t get enough of Miss Spears (let’s be honest, who can?) you’ll be pleased to hear that Kenzo has teased a video of the singer that will debut on its Instagram account later today.