Photography Yu FujiwaraFashion / LightboxFashion / LightboxYu Fujiwara captures the alternative side of LFWThe photographer began his AW18 show circuit in London, capturing unsuspecting subjects, style, and the true spirit of the streetShareLink copied ✔️February 27, 2018February 27, 2018TextHollie WilliamsonPhotographyYu FujiwaraYu Fujiwara LFW AW18 Dazed's resident fashion week photographer Yu Fujiwara has become known for his refreshing approach to documenting the peacocking attendees that descend on Paris, London, Milan, and NY each season. By snapping unsuspecting subjects, off-kilter characters and by-the-by moments instead of the regular street style stars, he manages to paint a more wholly representative picture of the people lining the pavements outside the shows. His images from last week’s LFW, largely taken outside the BFC show space before Marques Almeida and backstage at Burberry, see street style aficionados, designers (Raf, we see you), models (Cara Delevingne, Adwoa Aboah, Jess Maybury and Taya Francis), crew, members of the public and celebrities (Paris Jackson) all rolled up into one for your viewing pleasure. Truly capturing London’s eccentricity, the images feature everyone from carefree kids by the roadside, to technicolour-haired teens and people in post-show getups – all flanked by the same chilly weathered, phone box laden backdrops we all know and love this diverse city for. Head to the gallery above for more images. LFW AW18Photography Yu FujiwaraEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBehind the scenes at Zomer and La Watchparty’s AW26 runwayLove machine: When robot HMND Alpha met model Angelina Kendallfakemink: ‘I’m the Eminem of the UK underground’Saint Laurent AW26 paid tribute to the iconic Le Smoking jacketDior AW26: Jonathan Anderson invites us to his (lily) pad Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26Hodakova AW26 wants us to take a long, hard look in the mirrorPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’?Meryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy