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Richard Malone AW18 London show lfw fashion week
Backstage at Richard Malone AW18Photography Nick DeLieto

God Colony mixes Rihanna & market stall chat for Richard Malone soundtrack

The Irish-born designer opened LFW with his AW18 collection inspired by his hometown

With NYFW over, the AW18 womenswear shows have now moved on to London. Kick-starting LFW yesterday was Richard Malone, who presented a sustainable collection inspired by market stalls in towns like Wexford – where he was born. To emphasise the idea, Malone invited God Colony to produce the show’s soundtrack. If you aren’t familiar (you should be), the South London-based producer duo’s track “Turn My G Down”  appeared in Versus campaign video and they count Björk among their fans.

How better to convey his idea than to mix together the sound of a woman overheard at Wexford Market talking about her beauty, with the bop that is Rihanna’s “Bitch Better Have My Money”? As for the clothes themselves, they featured Malone’s signature stripes in bright colours, appearing on long knit dresses and jumpsuits. Elsewhere, he distressed a number of looks, resulting in extra-long fringing, and mismatched bold gingham and houndstooth prints. 

Listen to the soundtrack below: