Since the #MYCALVINS campaign kicked off last year, it has seen a rollout of some of music and fashion’s brightest stars take centre stage. The first instalment of the campaign saw Solange, Kelela and Dev Hynes model both denim and underwear into one whilst the second instalment saw A$AP Rocky and his A$AP Mob swag their way through a barn in the famous jeans. The most recent edition saw supermodel Cindy Crawford’s children Kaia and Presley Gerber show us what it means to be family – the main focus of the campaign.
When it comes to famous families there probably isn’t one that stands out more than the Kardashians (even if it is just because you love to hate them), making them the perfect choice to front the latest set of images. Fronted by the Kardashian and Jenner sisters (Kim, Kourtney, Khloe, Kendall and Kylie if you needed reminding), it sees them in white underwear lounging on a giant blanket from the SS18 show.
Elsewhere, Kim wears a Canadian Tux (double denim if you’re not familiar) and Kylie sports a matching black and white set from the runway show. Although Khloe and Kourtney have not been the faces of any high fashion campaigns before, Kim starred in Balmain’s AW16 campaign alongside husband Kanye. Kylie and Kendall also fronted the AW15 season for the Parisian house. Not to mention Marc Jacobs, Fendi, Givenchy under Kendall’s belt too.
The campaign drops at a time where rumours are circling as to whether Kylie is pregnant or not. Eagle-eyed fans will note that she is pictured artfully covering her stomach with a CK blanket. Conspiracy?! No doubt Kris’s plan for the family (and new baby – hi Chicago!) will be unveiled soon. Meanwhile, the campaign will continue to run throughout the season. Keep an eye out for who will front it next.
