Photography Willy VanderperreFashion / NewsFashion / NewsCalvin Klein taps A$AP Mob for latest campaignGoalsShareLink copied ✔️December 4, 2017December 4, 2017TextBrit Dawson#MyCalvins campaign 2017 It might be coming to the end of the year but it seems that Raf Simons has no intentions of slowing down at Calvin Klein. From announcing its continued collab with the Andy Warhol Foundation, to tapping some of music’s biggest names for the new underwear campaign, the Belgian designer is keeping busy ahead of the AW18 show that will take place at NYFW in February. Following the first instalment of the “Our Family” campaign, which saw the likes of Solange, Kelela and Dev Hynes rocking double-denim in a barn, the next chapter is here. Once again shot by Willy Vanderperre, it’s hip hop collective A$AP Mob’s turn to step into the CK barn. Unsurprisingly, as A$AP Rocky is one of Simons biggest fans. Evolving the brand’s global #mycalvins call to action, the Mob – featuring A$AP – Rocky, Ferg, Nast, Twelvyy, Ant, Lou and J. Scott – front the new denim campaign as a musical family. Comprising group images along with a short film, the campaign continues its American theme, with family and community at the centre. Talking over each other, laughing and dancing, the Mob play on the campaign’s title, updating the name to “Our Crew”. Bringing together diverse groups across music, style and culture, more campaigns are yet to emerge as part of the family-centric series until Spring 2018. Watch A$AP Mob’s campaign film below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy