Photography Willy VanderperreFashion / NewsFashion / NewsCalvin Klein taps A$AP Mob for latest campaignGoalsShareLink copied ✔️December 4, 2017December 4, 2017Text Brit Dawson #MyCalvins campaign 2017 It might be coming to the end of the year but it seems that Raf Simons has no intentions of slowing down at Calvin Klein. From announcing its continued collab with the Andy Warhol Foundation, to tapping some of music’s biggest names for the new underwear campaign, the Belgian designer is keeping busy ahead of the AW18 show that will take place at NYFW in February. Following the first instalment of the “Our Family” campaign, which saw the likes of Solange, Kelela and Dev Hynes rocking double-denim in a barn, the next chapter is here. Once again shot by Willy Vanderperre, it’s hip hop collective A$AP Mob’s turn to step into the CK barn. Unsurprisingly, as A$AP Rocky is one of Simons biggest fans. Evolving the brand’s global #mycalvins call to action, the Mob – featuring A$AP – Rocky, Ferg, Nast, Twelvyy, Ant, Lou and J. Scott – front the new denim campaign as a musical family. Comprising group images along with a short film, the campaign continues its American theme, with family and community at the centre. Talking over each other, laughing and dancing, the Mob play on the campaign’s title, updating the name to “Our Crew”. Bringing together diverse groups across music, style and culture, more campaigns are yet to emerge as part of the family-centric series until Spring 2018. Watch A$AP Mob’s campaign film below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingNothing launches ‘Club Nothing’ nightlife series with a global fundAlongside its new global dance music event series, Nothing is awarding four independent creatives $10,000 each through the Club Nothing Fund to bring their biggest club nights, event series or festivals to lifeMusicBeauty10 of the hottest Instagram accounts fusing art, sex and erotica NothingEventWhat Went Down at Club Nothing in New YorkLife & CultureWhy the smartest person you know is watching Love IslandDazed LeagueInside an intimate soccer watch party in New YorkMusicDaughter From Hell: The 5 best tracks on Gracie Abrams’ new albumBeauty‘I trust my own body’: The rise of the unquantified self Escentric MoleculesBeautyJoin Dazed and Escentric Molecules for a night of scent and self-expressionMusicWhy everyone hates the FIFA World Cup halftime showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy