Photography Robbie AugspurgerFashion / GalleryRounding up the must-see SS18 campaignsFrom the return of Versace’s Supers to Gucci's purely painted ‘Utopian Fantasy’ShareLink copied ✔️January 17, 2018FashionGalleryText Faye Fearon Must-see SS18 campaigns With the new year here, spring’s seasonal campaigns have officially settled among us. From Gucci’s all-illustrated images – that featured a revamped Ophelia – to Jacquemus’s ‘La Bomba’ shot on a black beach in Lanzarote, the creativity across them has transported us to idyllic locations. Elsewhere, Marc Jacobs’ turban-topped clan danced in the wavy realms of a mirrored reality, and the one-name Supers – Naomi, Gisele and Christy – fronted Versace’s iconic homage to Gianni Versace. Clare Waight Keller’s debut collection campaign for Givenchy explored the ambience of a New York mansion through shots by Steven Meisel. The photographer also turned his lens to Moschino’s flower-themed collection that was reimagined on all women of colour – from icons like Naomi and Liya Kebede to newer faces like Adut Akech and Yasmin Wijnaldum. Let’s not forget Balenciaga’s SS18 dads making a return for the accompanying campaign. Finally, Céline reminded us of sunnier days with a tranquil model lounging in a pastel pool. Our overall feeling? We’re ready to hang up our hundreds of layers ASAP. How long until spring? Head to the gallery above to see the full selection. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureBeautyThe rise of the intellectual tattoo Nike FashionNike celebrates the culture of soccer ahead of a summer shaped by the gameLife & CultureWhy so many young people are training to be death doulasBeautyHoroscopes June 2026: The stars say love deeply and risk embarrassmentLife & Culture5 times ‘Quad God’ Ilia Malinin did the impossible on the iceFilm & TV7 sex worker-approved films about sex workBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy