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Balenciaga Menswear SS18 Campaign
Balenciaga Menswear SS18 CampaignPhotography Robbie Augspurger

Rounding up the must-see SS18 campaigns

From the return of Versace’s Supers to Gucci's purely painted ‘Utopian Fantasy’

With the new year here, spring’s seasonal campaigns have officially settled among us. From Gucci’s all-illustrated images – that featured a revamped Ophelia – to Jacquemus’s ‘La Bomba’ shot on a black beach in Lanzarote, the creativity across them has transported us to idyllic locations. Elsewhere, Marc Jacobs’ turban-topped clan danced in the wavy realms of a mirrored reality, and the one-name Supers – NaomiGisele and Christy – fronted Versace’s iconic homage to Gianni Versace.

Clare Waight Keller’s debut collection campaign for Givenchy explored the ambience of a New York mansion through shots by Steven Meisel. The photographer also turned his lens to Moschino’s flower-themed collection that was reimagined on all women of colour – from icons like Naomi and Liya Kebede to newer faces like Adut Akech and Yasmin Wijnaldum. 

Let’s not forget Balenciaga’s SS18 dads making a return for the accompanying campaign. Finally, Céline reminded us of sunnier days with a tranquil model lounging in a pastel pool. Our overall feeling? We’re ready to hang up our hundreds of layers ASAP. How long until spring?

Head to the gallery above to see the full selection.