Photography Robbie AugspurgerFashion / GalleryRounding up the must-see SS18 campaignsFrom the return of Versace’s Supers to Gucci's purely painted ‘Utopian Fantasy’ShareLink copied ✔️January 17, 2018FashionGalleryText Faye Fearon Must-see SS18 campaigns With the new year here, spring’s seasonal campaigns have officially settled among us. From Gucci’s all-illustrated images – that featured a revamped Ophelia – to Jacquemus’s ‘La Bomba’ shot on a black beach in Lanzarote, the creativity across them has transported us to idyllic locations. Elsewhere, Marc Jacobs’ turban-topped clan danced in the wavy realms of a mirrored reality, and the one-name Supers – Naomi, Gisele and Christy – fronted Versace’s iconic homage to Gianni Versace. Clare Waight Keller’s debut collection campaign for Givenchy explored the ambience of a New York mansion through shots by Steven Meisel. The photographer also turned his lens to Moschino’s flower-themed collection that was reimagined on all women of colour – from icons like Naomi and Liya Kebede to newer faces like Adut Akech and Yasmin Wijnaldum. Let’s not forget Balenciaga’s SS18 dads making a return for the accompanying campaign. Finally, Céline reminded us of sunnier days with a tranquil model lounging in a pastel pool. Our overall feeling? We’re ready to hang up our hundreds of layers ASAP. How long until spring? Head to the gallery above to see the full selection. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.Trending‘Playuncle Farti’: The secretive world of Spotify burner accountsFrom fakemink archive to backfromparadise, what’s really going on with alternate artist profiles on streaming platforms?MusicFashionJT manifested her front row seat at Schiaparelli SS27SalomonFashionJISOO conquers the elements in Salomon's winter campaignMusicI quit headphones for a month to break my ‘doom-listening’ habitMusicThe nominees for the UK Music Video Awards 2026 have been announcedFashionBalenciaga is stealth-selling couture to its ready-to-wear customersMusicImogen Heap: ‘We’re on the edge of a very chaotic period in our story’FashionRomance was in the air at Acne Studios SS27FashionCourrèges SS27: Drew Henry throws his hat in the ring Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy