Rounding up the must-see SS18 campaigns

With the new year here, spring’s seasonal campaigns have officially settled among us. From Gucci’s all-illustrated images – that featured a revamped Ophelia – to Jacquemus’s ‘La Bomba’ shot on a black beach in Lanzarote, the creativity across them has transported us to idyllic locations. Elsewhere, Marc Jacobs’ turban-topped clan danced in the wavy realms of a mirrored reality, and the one-name Supers – Naomi, Gisele and Christy – fronted Versace’s iconic homage to Gianni Versace.

Clare Waight Keller’s debut collection campaign for Givenchy explored the ambience of a New York mansion through shots by Steven Meisel. The photographer also turned his lens to Moschino’s flower-themed collection that was reimagined on all women of colour – from icons like Naomi and Liya Kebede to newer faces like Adut Akech and Yasmin Wijnaldum. 

Let’s not forget Balenciaga’s SS18 dads making a return for the accompanying campaign. Finally, Céline reminded us of sunnier days with a tranquil model lounging in a pastel pool. Our overall feeling? We’re ready to hang up our hundreds of layers ASAP. How long until spring?

Head to the gallery above to see the full selection.