Photography Robbie AugspurgerFashion / GalleryRounding up the must-see SS18 campaignsFrom the return of Versace’s Supers to Gucci's purely painted ‘Utopian Fantasy’ShareLink copied ✔️January 17, 2018FashionGalleryTextFaye FearonMust-see SS18 campaigns With the new year here, spring’s seasonal campaigns have officially settled among us. From Gucci’s all-illustrated images – that featured a revamped Ophelia – to Jacquemus’s ‘La Bomba’ shot on a black beach in Lanzarote, the creativity across them has transported us to idyllic locations. Elsewhere, Marc Jacobs’ turban-topped clan danced in the wavy realms of a mirrored reality, and the one-name Supers – Naomi, Gisele and Christy – fronted Versace’s iconic homage to Gianni Versace. Clare Waight Keller’s debut collection campaign for Givenchy explored the ambience of a New York mansion through shots by Steven Meisel. The photographer also turned his lens to Moschino’s flower-themed collection that was reimagined on all women of colour – from icons like Naomi and Liya Kebede to newer faces like Adut Akech and Yasmin Wijnaldum. Let’s not forget Balenciaga’s SS18 dads making a return for the accompanying campaign. Finally, Céline reminded us of sunnier days with a tranquil model lounging in a pastel pool. Our overall feeling? We’re ready to hang up our hundreds of layers ASAP. How long until spring? Head to the gallery above to see the full selection. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBárbara Sánchez-Kane is descending to hell through the mouth of a volcanoA24’s The Drama hoodie is the new Marty Supreme jacketLVMH Prize 2026Inside an exclusive celebration for the semi-finalists of the LVMH PrizeAre wearable sex toys the next frontier in fashion?In pictures: Paris Fashion Week street style in all its gloryLyas: ‘I’m really bad at keeping my mouth shut’MerrellMerrell 1TRL trades the trail for Shoreditch to launch Moab Slide WovenWhich fashion designer would you pass the aux to?Nafsika Skourti is making clothes for the future of PalestineBenetton has revived its iconic 70s denim line Jean’s WestWNBA champion A’ja Wilson: ‘I want to win everything’Harry Styles and the curse of the queerbait wardrobeEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy