Last month, Hillier Bartley – the London label designed by duo Katie Hillier and Luella Bartley – revealed its dreamy SS18 campaign, shot by David Sims, with art direction by Dazed’s Jamie Andrew Reid. Before you’ve even had time to tweet ‘I need that pic on a tote bag’, the designer pair have gone and done just that. 

Launching today, the brand’s new capsule collection features clothing and accessories printed with images from the playful campaign. “What appeals is the idea of adding an extra layer, putting these images that play with sexual identity on casual, everyday pieces – the clash of cultures,” said the pair on the meta use of their own imagery. 

“In our last collection we paid homage to the work of Sarah Lucas,” the duo said, “in particular her infamous bunnies and they way they challenge gender stereotypes and play on conventions of representation. This prompted our fascination with sexual dress codes and traditional gender symbols of clothing and fabric.” From bunny bags to layered fishnets – styled in all sorts of unconventional ways – the images stay true to the spontaneous, unconventional vibe that Hillier Bartley has become known for. 

The collection is available now exclusively online. Read our feature on Hillier Bartley from the summer 2017 issue of Dazed here.