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Coach SS17 campaign Dazed
Coach 1941 SS17 campaignPhotography Steven Meisel

Coach 1941 debuts New York-inspired SS17 campaign

Steven Miesel shoots Lexi Boling, Cara Taylor and the rest of the Coach gang against the New York skyline for SS17

Coach has just dropped its SS17 campaign. Shot by renowned fashion photographer Steven Meisel once more, these new visuals see the Coach gang – including models such as Lexi Boling and Cara Taylor – take a day trip just outside the city the brand calls home. 

Set against New York skyline, the models showcase outfits from Stuart VeversElvis-inspired SS17 collection, which the designer described as “southern rose with a homespun feel”.

Staged as part of New York Fashion Week, the SS17 show had a distinctly rock‘n’roll feel to it – in fact Elvis’s granddaughter, actress Riley Keough, was present, along with current Dazed cover girl Millie Bobby Brown and 90s icon and Stranger Things co-star, Winona Ryder

The campaign itself is a celebration of NYC, and of what it embodies according to Vevers: “the American spirit, independent thought and diversity – always tied to our home city, the melting pot of New York.” All this is a part of his bigger-picture counter-cultural vision for the heritage brand he’s transformed in three short years. 

See more of the campaign images in the gallery above.