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J.W.Anderson SS17 campaign Chloë Sevigny Jamie Hawkesworth
J.W.Anderson SS17 campaignPhotography Jamie Hawkesworth

Chloë Sevigny is the new face of J.W.Anderson

The actor and cult icon stars in the brand’s SS17 campaign, shot by Jamie Hawkesworth

Chloë Sevigny is the queen of cult cool. The actor and director is undeniably one of the greatest living fashion icons – and now she’s the face of J.W.Anderson. Shot in black and white by British photographer and Dazed contributor Jamie Hawkesworth (with whom Anderson regularly collaborates), Sevigny stars in the designer’s SS17 campaign, posing on a stool in his SS17 wares. 

Created in collaboration with graphic design duo M/M (Paris), the images of Sevigny come in addition to some abstract shots of sweaters (those colourful ones with sleeves that came down to the ankle from the SS17 menswear collection) blowing in the wind. Presented at London Fashion Week in September, Anderson’s SS17 womenswear collection drew inspiration from two disparate sources – Henry VIII and girls dancing around a campfire in Ibiza.

Sevigny’s preoccupation with clothes goes back to her youth – long before she became a fashion icon, and even longer before she became the face of J.W.Anderson, she would dress up as a cat. When asked, in a recent Dazed interview, when she started doing this she said, “(From) a very early age, yeah. I had a whole chest with different clothes and I would play different characters, and just be someone else in a big fantasy world.”

This campaign comes in the wake of Sevigny’s directorial debut – a film called Kitty which is based on a short story of the same name by Paul Bowles. Head here to read more about it.