Fashion / First LookWatch behind the scenes at Hood By Air’s Pornhub collab showJoshua Woods captures the action backstage at SS17 – including those Vaseline-covered modelsShareLink copied ✔️December 2, 2016FashionFirst LookTextEmma Hope Allwood When it comes to the contemporary fashion landscape, Hood By Air stands alone. Since rising from the dancefloors of New York’s queer ballroom scene a decade ago, it’s occupied what might be seen as a paradoxical space – its graphics were soon seized upon by the hip-hop and streetwear communities, while its in-your-face subversion (think inviting fashion press to see the latest collection in sweat-drenched gay Parisian sauna) and conceptual power had it win a place amongst other esteemed labels and earn a runner up LVMH prize worth €100,000. So as you might imagine, being backstage at a Hood By Air show isn’t exactly like your average fashion week look behind the scenes. Take SS17, which hit the runway in NYC in September – and was captured by photographer and filmmaker Joshua Woods. Sure, there are the usual racks of clothes, the models, and the hair and make-up teams.... but then there were the underground heroes like artists Susanne Oberbeck (aka No Bra) or photographer Wolfgang Tillmans. Not to mention the fact that they’re in clothes complete with the Pornhub logo, getting lube-like Vaseline daubed thickly on their faces, and that a purple-haired Ian Isiah is running around causing chaos taking over the @dazedfashion Instagram story. Watch the film above. @joshuawoods | @hoodbyair Hood By Air SS17Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy