NY-based girls-only streetwear label MadeMe has seriously been bringing it in 2016. Hot after dropping its Alexandra Marzella-fronted AW16 line back in August, it debuted a collaboration with X-girl, the fashion label once owned by Sonic Youth’s Kim Gordon. With logo berets, puffa jackets and a 90s rainbow accented long sleeve, it was pretty much the stuff that backtalking, zine-making, record-collecting girls dream of – and saw none other than Kim’s daughter (and Dazed cover star) Coco Gordon-Moore front the campaign.
Now, musician Princess Nokia is stepping up, modelling MadeMe’s latest collab with iconic biker jacket makers Schott (you know, the company who literally invented the leather ‘Perfecto’ jacket we all know and love way back in 1928). Since then it’s gone through countless iterations, but, as MadeMe’s founder Erin Magee explains, remains a symbol of youth rebellion and counterculture. “The Perfecto was originally made for bikers, banned from schools in the 60s, then worn by the most IDGAF musicians like The Ramones, Joan Jett and The Sex Pistols,” she says. “This jacket is a classic representation of everything MadeMe stands for.” Under Magee’s creative direction, it features tattoo-style embroidered sleeves.
Princess Nokia could certainly be described as one such DGAF songmaker. “How I’m seeing myself now is kind of starting a new era of alternagirl, this whole new, epic, brown girl rock, girls with skateboards, moshing topless, girls who do what they want thing,” she told us in the Autumn 2014 issue of Dazed – making her a natural fit for MadeMe. “She’s a young woman pushing boundaries,” says Magee. “She is quintessential New York City counterculture youth. I respect her art and I respect her message.”
The images – featuring Princess Nokia on a car bonnet and in a sex shop – were shot by past face of the brand Manon Macasaet, aka @mingblingbling. “Manon works a lot with MadeMe on a few different things,” Magee explains. She’s only 17 and has more talent than a lot of working professionals I know. She understands female youth better than anyone, so can easily and authentically capture the feeling I want. Manon is the MadeMe girl.”
100% of all profits from anything sold at mademenyc.com this week will be donated to Planned Parenthood. The donation will be sent in the customer’s name and MadeMe will provide you will the donation receipt. In light of the recent election, the brand is encouraging its customers to get involved at the local level, volunteer, and donate to initiatives that you’re personally connected and focus your energy on making a positive change in this negative climate.