Having collaborated with the likes of Stüssy, Vans and Schott before, Erin Magee’s label MadeMe’s has now teamed up cult female streetwear brand X-girl. Sharing the same values of “tomboy aesthetics and Riot Grrrl ideals,” Magee has often cited the brand and its founder, Sonic Youth’s Kim Gordon, as a continual source of inspiration in her own endeavour to create pieces “for girls, by girls”.
To model this ten-piece capsule collection, which consists of reversible puffa jackets and features original Mike Mills artwork, Magee enlisted Kim’s daughter Coco Gordon Moore, who is pictured here shot by photographer Ricky Saiz. It’s actually the first time the Gordons have been involved in any X-girl project since the rights were sold to a Japanese company in 1998.
Where the mainline MadeMe collection currently features motifs like an ‘Earth Crisis’ slogan which pays tribute to current affairs, Magee channels her rebellious energy into a collection that is decidedly more optimistic. Rainbow stripes, bright reds and pastel blues – shot through a lo-fi lens – recall the original 90s spirit of the legendary X-girl.
Shot by Collier Schorr, Coco Gordon Moore starred on the cover of Dazed’s winter 2015 issue and in its accompanying story, she discusses making art, having Kim Gordon and Thurston Moore as parents and her profound disinterest in fame. “My Instagram is private,” she says. “I’m a pretty private person in general... I’ve seen first-hand what fame can do to a person, and I have no interest in it.” Head here to read more.
Stocked at Opening Ceremony and VFiles in the US, the new collection is now available on www.mademenyc.com.
