It’s fair to say that Gosha Rubchinskiy has put Russia on the map when it comes to contemporary men’s fashion. Not just because he hails from the country, but because of how he takes inspiration from the ways its young people dress and how he persistently draws attention to its next generation of creative talents, such as Tolia Titaev and Valentin Fufaev aka @DOUBLECHEESEBURGERVF.
Today, the designer has announced that he’s taking his show home, staging his AW17 outing in Kaliningrad, the capital of the province of the same name which sits between Poland and Lithuania along the Baltic Coast. Nearly everything about the show is being kept under wraps, except that it will be taking place there in January.
Of course it’s not the first time Rubchinskiy has held a show in Russia – he staged several presentations in Moscow (his first being in 2008) before making his Paris Fashion Week debut in June 2014. Two and a half years later, it will be interesting to see what his return looks like.
Last season, the designer staged his show in Florence as part of Pitti Uomo. Here he debuted a collection that riffed on European sportwear and even featured collaborations with vintage Itailan brands Fila and Kappa.
Watch a behind-the-scenes film from Rubchinskiy’s last (SS17) show below:
