“This is all about my vision of Cuba. But of course, what do I know about Cuba? It is very childish, my idea,” said Karl Lagerfeld of Chanel’s Cruise 2017 show. Staged in its capital Havana in May, the show saw the inimitable designer reimagine the nation’s history and heritage through Che Guevara berets (a “playful nod” to the Marxist revolutionary), prints of Cadillacs and cigars, and other Cuba-flavoured iterations of the house’s signature designs.
Now, Chanel has unveiled the collection’s accompanying campaign – a series of images shot by Lagerfeld, like nearly all of its visuals. To model the range, the designer enlisted Argentinian beauty Mica Arganaraz and British androgyne Stella Tennant, capturing them on the sun-soaked streets of Havana and on the coast.
Over the past few years, Chanel has staged its shows in a number of far-flung locations, from Dallas and Dubai to Salzburg and Seoul – where the house chooses to hold its next is anyone’s guess.
The unveiling of this campaign comes just weeks after Chanel’s SS17 ready-to-wear show which saw the worlds of fashion and tech collide – servers filled the set, ‘Chanel bots’ walked the runway and colourful cables inspired the prints.