Watch Kenzo’s dystopian social media parody

Carrie Brownstein has been making her mark in fashion this week – after hosting Opening Ceremony’s much-reported political SS17 show, KENZO have now released their latest fashion film, which she wrote and directed. Titled The Realest Real, the campaign movie explores what it’s like to be a fashion lover in the 21st century with the unavoidable presence of social media.

Laura Harrier plays a character taken into a nightmarish world where Instagram comments are taken seriously. Led into a room signposted ‘Mom’, her wishes for Natasha Lyonne to become her mother are made real as fantasy blurs with reality. The film borders on the uncanny, but is unavoidably funny. Lyonne becomes more and more irritating, moving away from what Harrier’s character would have imagined.

As would be expected, the clothes are presented beautifully, in sharp contrast with the 70s shades of the boardroom. Key looks from the autumn/wanter collection are presented, with Harrier appearing in a graphic blue jumper. 70s shirt collars and ruffles augment smart silhouettes, while Lyonne wears metallic leopard print, highlighting both ends of the collection. As well as showcasing the brand’s new line though, the film seems to remind us to be careful for what we wish for, and not to take social media too seriously.