Photography Karl LagerfeldFashion / NewsWillow Smith’s full Chanel campaign is finally hereSee the star’s first campaign for the house, shot by Karl LagerfeldShareLink copied ✔️August 30, 2016FashionNewsText Ted Stansfield Chanel eyewear AW16 campaign After releasing some footage taken behind the scenes at the shoot last week, Chanel has debuted its AW16 eyewear campaign starring its newest ambassador Willow Smith. Following in the footsteps of Cara Delevingne who featured in the campaign last season, the 17-year-old star is photographed by Chanel’s creative director Karl Lagerfeld, posing in the brand’s latest eyewear range. “A multifaceted artist, writer-composer-singer and actress, Willow Smith is the embodiment of her generation’s spirit,” reads a statement from the house. While Smith has been wearing Chanel for a number of years, her relationship with the house became more official in March when, after attending its AW16 ready-to-wear show, she became one of its ambassadors – a title held by a small and very select group of Lagerfeld’s muses. However this isn’t Smith’s first foray into fashion – signed to The Society Management in New York and Elite Paris, she also featured in Marc Jacobs’ David Sims-shot AW16 campaign alongside Cher, Kim Gordon and Winona Ryder. Head to the gallery above to see the full campaign, and below to watch its accompanying film. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingThe top 10 freakum dresses from Beyoncé’s hyper-glam B’Day eraTo celebrate the 20th anniversary of the R&B classic, we’re counting down the album cycle’s most impressive looks from 2006 and 2007FashionArt & Photography‘A Scandinavian pixie dream’: Photos from Way Out West festHingeLife & CultureTembe Denton-Hurst and Sasha Bonét on running towards your fearsFashionAmi Paris enlists its amis for its latest campaignMusicRanking Beyoncé’s unreleased B’Day tracksMusicThese are the standout sets from Reading Festival 2026Art & PhotographyNew art, music and ‘photographic encounters’ from Dazed Club membersLife & CultureThe deadly implications of Wales’ trans healthcare ‘pause’MusicThe 5 best tracks from Adéla’s debut album, Prima Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy