There’s a lot going on in the world of Palace Skateboards right now. In the last month alone, its had an exhibition at the ICA, dropped an Alasdair McLellan photobook, and released a viral commercial starring Jonah Hill for its latest Reebok collab. Next up? A magazine, which the brand just announced on its Instagram.

The mag stars Palace Wayward Boys Choir skater Lucien Clarke on the cover, and comes complete with a typically on-brand bullet point description (•HI-GRADE DUMB CAPTIONS♻️ •ZERO STINKY DEODORANT ADVERTS♻️). It’s completely photographed by photographer Mike O’Meally, who has been shooting skateboarders for over 20 years. 

Its clothes may have garnered an unreal amount of momentum in the last couple of years, but as this latest project shows, Palace is a skate brand before it’s a fashion brand. The magazine will be available later on this week – in the meantime, you can pick up its photobook here, and check out the hilarious Jonah Hill ad below. As founder Lev Tanju said of the inspiration behind it, “We just wanted to make something really stupid”...

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