The rapper and film director are the stars of Dior Homme’s AW16 campaign, photographed by Willy Vanderperre
A$AP Rocky and Larry Clark have been unveiled as the new faces of Dior Homme. The rapper and the Kids director star in the brand’s AW16 campaign alongside young French actor Rod Paradot and model Dylan Roques, photographed by Willy Vanderperre (who shot Dazed’s Spring/Summer 2016 cover featuring Paul Hameline).
“I really like (A$AP Rocky’s) personal style and taste. He’s a real fashion lover,” said Dior Homme creative director Kris Van Assche in an interview with WWD. “He feels like fashion really influences his own work, and he has strong opinions on that.”
Obviously he and Clark are very different in many respects but, according to Van Assche, they have one crucial similarity: a “rebellion side.” “I also think of them as being free spirits,” said the designer.
As for Roques, he walked in the brand’s AW16 menswear show at Paris Fashion Week in January and later became the designer’s fit model. “He’s the muse of the season,” he explained. “The collection kind of grew on him. Through fittings, you are always influenced by the boy you’re working with.”
It seems like fashion can’t get enough of A$AP right now – the unveiling of this campaign comes just days after the launch of a capsule collection he created in collaboration with London-based designer J.W.Anderson.