Watch Pharrell Williams’ Chanel diary

The theme of Chanel’s AW16 ready-to-wear collection was ‘Front Row’. Foregoing an elaborate set (which in the past have taken the shape of an air terminal, a casino and a supermarché stocked with double-C branded goods), the house presented the collection in a traditional haute couture salon. As the theme suggests, everyone sat on the front row – including musician and Chanel ambassador Pharrell Williams. In this video, we see Williams prepare to attend the event: from putting on his amazing, custom-made plaid jacket, to paying the house’s Paris store a visit and watching the show itself.

Watch the video below: