It seems that analogue photography is experiencing a revival of sorts, something which has not gone unnoticed by fashion houses such as BOSS, whose SS16 campaign video is entirely Polaroid-based. This 60-second clip, comprising of backstage images from the show, was created in collaboration with artistic polymath Maripol – a renowned photographer and artist who, over the course of her career, has styled music icons including Grace Jones and Madonna.
For this video, Maripol turns her lens towards the likes of recent Dazed cover star Lineisy Montero (who walked a total of 68 shows last season), long-time BOSS favourite Edie Campbell to encapsulate the breezy aesthetic of the SS16 collection. Based on the idea of a stop-motion calendar, a voiceover talks us through the 12 months of the year while images of models being made-up flash across the screen, alongside close-ups of the collection’s covetable patchwork accessories.
For the collection itself, the brand’s artistic director Jason Wu was heavily-inspired by Bauhaus, the design movement named after the influential German art school founded in the early twentieth century. Wu translated the movement’s minimal and profoundly modern aesthetic into the collection via exposed wrap-around bands on various garments and clean, geometric silhouettes. He also focused on softening the sharp tailoring that remains the German house’s signature. Traditional smoking jackets were elongated and loosened; teamed with wide-leg culottes and sheer pleated midi-skirts, they cemented Wu’s feminine new direction.
Watch the video below:
