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Laura H (Scoop) Letty Schmiterlow Agata Belcen Coach SS15
Laura H (Scoop) wears all clothes and shoes by Coach SS15Photography Letty Schmiterlow, styling Agata Belcen

Coach’s catwalk clique is making its NYFW debut

The brand prepares to take the fashion week by storm with its first women’s show

Back in June, Stuart Vevers’ girl gang (which included Dazed favourites Binx Walton, Lexi Boling and Julia Bergshoeff) gatecrashed Coach’s LC:M show. But now they're getting one of their own, at this September’s New York Fashion Week. This is the brand’s first-ever runway show at NYFW and further signs of Vevers’ transformation of the brand – from a brand primarily known for its leather goods to a luxury fashion label.

In February last year, Vevers unveiled his new vision and debut collection for the brand at NYFW but this took the form of a presentation, not a show. Three collections and several Steven Meisel shot campaigns later, Vevers’ vision is going from strength to strength. But what can we expect from this upcoming show? All-American biker vibes like last season? Or a continuation of the psychedlic surf feeling at the SS16 men’s show? 

See Coach’s SS16 men’s collection below: