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sustainable fashion dazed
A young, self-sufficient tribe of eco-warriors dress for the future, camouflaged in recycled waste and plant life in Vivienne Westwood’s July 2008 takeover issue of DazedPhotograpy Oliviero Toscani, styling Nicola Formichetti and Karen Langley

How to be a sustainable fashion warrior

Wave goodbye to fast-fashion and learn to embrace reworked, recycled and a new minimalist wardrobe in the age of ethical fashion

With the hashtag #whomademyclothes taking over the Twitter trending charts, today we mark Fashion Revolution Day, which comes two years after the catastrophic Rana Plaza factory collapse. In an industry which sees over 1.5 million tonnes of clothing sent straight to landfill each year, the campaign is raising awareness of the human costs of our clothing and the impact of our shopping habits on the environment. Want to know how you can make a difference? Read on.


Knowing the realities of where your clothes come from is the first step to changing the way you consume fashion, with dedicated websites, events and vloggers on YouTube your new crucial resources. With a new crop of degrees equipping the next generation of sustainable fashion warriors – CSM has an MA in Fashion Futures, while LCF has one in Fashion and the Environment – students looking to make a break in the industry can wave goodbye to fast-fashion, and start embracing more sustainable possibilities.


Technology and saving the environment don't always to go hand-in-hand, but fibre-based textiles may just hold the power to reducing the fashion industry's wasteful footprint through their recyclable qualities. While it may be some time before the average person can sport 3D printed garments – as seen in catwalk creations by innovators like Iris van Herpen and Alexander McQueen – the technology is only becoming cheaper and more ubiquitous, and is set to be a key part of fashion’s less wasteful future.


There’s a whole host of supermodels, fashion designers and music stars putting their weight behind the cause. Leading with her activism, Vivienne Westwood has been one of the most iconic environmentalists in the fashion industry – from saving the Arctic to speaking out against fracking – the inventor of punk is the queen of protest. Muse to Westwood, model and activist Lily Cole has spoken up time and time again on why she believes we should buy less and pay more; see the two in action discussing how fashion can be used as a platform to generate change in the film above.


It's a no-brainer – buying reworked, recycled and pre-loved clothing will not only fight back at mass production, but it will save you money, bring back nostalgia and provide new inspirations – all without skimping on style. With a wave of vloggers turning to charity and vintage to show off their green fashion hauls this week to raise awareness on the debate on ethical fashion (#HAULternative), it's time we learn a lesson from Margiela’s Artisanal collections and turn our attention to the world of pre-loved.


Take AnOther Magazine’s advice on living life the Celiné way – less is more. Live light with a minimal, carefully edited wardrobe, know there's more to life than fashion, and think twice when out on the rare occasion of shopping to question 'do I really need it? Will it last a long time?' Know new items can add a fresh dimension, but think savvy (and sustainable) before you buy.