Gucci announces its new designer (finally)

After just about every single designer going was linked to the top job at Gucci, the house has finally announced the designer who will succeed Frida Giannini. The lucky man? Alessandro Michele, formerly the head of accessories. 

The designer reportedly took charge of the AW15 menswear collection after Giannini unexpectedly left ten days before the show, forcing the in-house team to totally redesign her offering – right down to its casting, set and accessories. Michele's androgynous, intellectual romanticism replaced the glitz and glamour of Giannini's tenure. He took his bow during the finale to roaring applause, immediately storming to the top of the favourite list for future designer. 

"After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life," Marco Bizzarri, the company's president and CEO, told WWD. "Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties."

His first official show will be Gucci's AW15 womenswear collection next month, but you can have a taste of his vision in his menswear collection in the livestream below. 

Liked this? Check out our past coverage of Gucci: 

Gucci AW15 menswear show report

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