Photography Virginia ArcaroFashion / ShowGucci AW15 + livestreamWatch a new, androgynous era of Gucci unfold here in a groundbreaking, last minute collection created by an in house teamShareLink copied ✔️January 20, 2015FashionShowTextSusanne MadsenPhotographyVirginia ArcaroGucci AW15 Initial reaction: After Frida Giannini's departure, it was announced shortly before the show that the collection she’d been working on had been entirely replaced in a matter of days by the rest of Gucci’s existing design team, led by the brand’s head accessories designer Alessandro Michele. And from the moment a red chiffon pussy bow blouse with delicate little buttons down the back walked out onto the runway we knew this was going to be a very different Gucci experience. The new era: Gone was the glitzy nightclub vibe and the runway’s signature spotlight and instead, a young poets society of lanky, long-haired boys and girls shuffled along a stripped-back metal bridge on fur-lined horsebit loafers with the heel removed, slipper style, to emulate a pair of carelessly worn-out shoes. It was soft and romantic, with flounces of princely nude ruffle collars whispering of Gucci’s seventies legacy and its rock 'n' roll affiliations but also of Italian renaissance nobility, clad in painterly colours and mink-cuffed coats. There was roaring applause as the models came out for the finale, and by the time the team appeared from backstage to take their bow, scores of people were on their feet to give them a standing ovation. And the Michel Gaubert-masterminded soundtrack? It was the beautiful, heartbreaking score from Tom Ford’s A Single Man. Make of that playful nod what you will considering the rumours swirling that Ford might be returning to the house, but one thing's certain: all eyes will be on Gucci this week as the announcement of its new creative director is apparently imminent. Gender play: It was interesting to see Gucci join the gender conversation not only with the cast of boys and girls but also with the collection’s gender-blurring pieces. "A dreamy ambiguity," the show notes read, and while this is hardly a new move in fashion, it had a quiet, emotional beauty here – in embroidered lace tunics that betrayed naked, boyish chests – that made it a lovely thing to behold. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdJim BeamWhat went down at Jim Beam’s NYC bashAdanolaLila Moss fronts Adanola’s latest spring 2026 campaignValentino SS26 couture: Alessandro’s peep show answers our prayersSaint Laurent AW26 was the Parasocial Relationship ConventionWilly Chavarria joins forces with the ACLU in new campaign Matthieu Blazy’s Chanel couture debut was a dreamy mushroom tripAW26 menswear: Everything you missed from this season’s showsOnWhat went down at On and Dazed’s event for Paris-based creativesUGGInside UGG’s Paris Fashion Week Pop-UpDior SS26: Jonathan Anderson’s couture debut wants you to touch grassEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy