After months of speculation, Justin Bieber has been unveiled as the new face of Calvin Klein jeans and underwear. The new campaign, photographed by Mert Alas and Marcus Piggott in New York, features Bieber alongside Lara Stone.
Bieber has been gunning for a campaign since last spring, when he posted an Instagram picture of himself in a pair of Calvins under the #mycalvins tag. "It’s always been a dream," he told WWD. "Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there."
The campaign also explains a somewhat inexplicable incident at Fashion Rocks in September. In a surprise appearance, he appeared with Lara Stone and proceeded to strip down to a pair of Calvin Klein boxers. (He got booed for it, but hey, nobody's perfect.)
If you're wondering why the pictures look so familiar, it's because they're a straight-up homage to another teen beefcake and supermodel duo: Marky Mark, better known now as Mark Wahlberg, and Kate Moss. The pair posed for the brand in 1992.
Bieber was born two years after the iconic shoot, but he still rushed to pay homage ot his 90s predecessors. "Of course I’ve seen the Mark Wahlberg/Kate Moss ads," he said. "They are over 20 years old and we’re still talking about them today — I was definitely inspired by them. I haven’t spoken to Mark about (the new ads) yet, but I hope he will like how they turned out."
Bieber steps into a long line of illustrious, similarly under-attired male models, including Swedish footballer Freddie Ljungberg and Hollywood actors Djimon Hounsou and Travis Fimmel.