Gareth Pugh is making a triumphant return to London Fashion Week for the first time in seven years. With the exception of his last presentation in New York, the British designer has shown in Paris since 2008. Pugh's homecoming will also celebrate the 10th anniversary of his eponymous label.
"London is where everything began for me," Pugh said. "My creative family is here, our story is here. So I'm thrilled to acknowledge such an important milestone on home ground. At heart this is a creative decision - it feels timely and true to the spirit of the work."
Pugh's SS15 show in New York was billed as an "immersive live presentation". Featuring an extraordinary meld of LED projections, whizz-bang digital technology and live dance, it shook up the Fashion Week crowd on Manhattan's Lower East Side (although the total lack of seating probably had something to do with it).
We're hoping he'll pull out all the stops for his home turf.
Watch a clip of his SS15 presentation below:
