Since Liu Wen's cryptic Instagram post about the Apple Watch, rumours have swirled that the Chinese model would be the new face of the gadget. Turns out all the speculation was right: Liu Wen is on the latest cover of Vogue China, accessorising a Céline dress with Apple's latest.
The magazine cover, shot by David Sims and styled by Karl Templer, marks the big fashion debut of the Apple Watch. The gadget won't even be out until early 2015.
"As the very first fashion publication to feature the recently launched Apple Watch on its cover, Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory," editorial director Angelica Cheung told the Telegraph.
"In its slick marriage of technology, fashion and lifestyle, the Apple Watch will have a significant impact on the way we live."
Apple has been schmoozing the fashion industry since it announced the watch. During New York Fashion Week, it invited fashion editors and style bloggers to its launch in Cupertino, California; at Paris Fashion Week, it also organised a demonstration during Colette for high-profile guests including Karl Lagerfeld and Anna Wintour.
Liu Wen was there to try it on, writing on Instagram: "My second meeting with the #AppleWatch, this time in @colette! The first time? Well, you'll see soon."
Later that day, Azzedine Alaïa, Apple vice-president of design Jonathan Ive and industrial designer Marc Newson hosted an exclusive dinner for members of the fashion elite, with the Apple Watch taking front and centre spot in Alaïa's showroom.
Needless to say, luxury is at the heart of Apple's marketing strategy for the watch. And why not? Given that early estimates put the cost of its more high-end end models somewhere in the region of $1,999 and $5,000, you'd have to be pretty damn rich to afford one.
Watch Apple's demo of the watch below:
