McQ SS15

Initial reaction:

Rave attire grows up. Sure, this collection has its roots in rebellious, punkier times (the open weave knits and bleached out denim made that clear) but overall there was a new type of softness we’ve not seen the McQ girl graduate to yet. The word 'modern' is always thrown around with no actual meaning but this collection was exactly that – it felt like the focus was on creating a new house uniform.

Got to have it:

The real pull here were the twp hero pieces that formed an SS15 checklist for what we want to wear. The biker in metallic patent leather, the cut-and-paste print sweatshirts and the denim print box t-shirts stood out for miles. These are clothes that instantly morph an outfit into the type of statement a very social young femme will want to make.

A separation:

It was all about separates doing the talking too. Track pants with beer can prints, tunics and even soft vests came in ultra-feminine pastels that would be irresistible even to a girl who likes her wardrobe to be tougher. The boyfriend jean also got an update with a wider cut, culotte form. It’s certainly a case of boxes being ticked here but why not – the precision gave McQ a collection that will become its most recognisable to date.