Devon Halfnight Leflufy SS15

Initial reaction:

Orange County – 70s wallpaper patterns take us back, amidst a hyper-saturated green backdrop of Astroturf and kitschy potted plants. Period-typical florals for men are replaced by their juicier superior: oranges, fresh off the vine.

Tech savvy:

Vibrant patterns on polo necks and dress shirts utilised modern digital-based printing for a then-and-now mash-up, while a zip-up tracksuit and shiny elastic-cuff pants were ready for the Grand Prix. Styled unapologetically with white athletic socks and tennis shoes (because normcore wasn't invented yesterday), Devon Halfnight Leflufy presented a glossy-surfaced future for the lover of retro. 

Hangin' out:

In past collections, his outlandish, pack-a-hundred-punches designs might not have been the most accessible. But for this season's presentation – with the gold letters on the back wall reading "All of my friends" – maybe Leflufy has taken a friendly turn.

Last season Leflufy explored Tumblr ADHD; warped consumer logos; and distorted contemporary culture. See it here: