Photography Viviane SassenFashionIncomingReinterpreting the AW14 campaignsScreen tests, surrealism, and sculpture: this season's ads get recontextualised in our series of gifsShareLink copied ✔️July 23, 2014FashionIncomingTextEmma Hope AllwoodIllustrationBelle JonesAW14 campaigns52 Imagesview more + From Edie Campbell's Lanvin family portrait to Olivier Rousteing's Balmain army, the AW14 campaigns are making their presence known (with a little help from the world's top photographers). We picked apart the references behind the images and searched the world of art and film to find their visual counterparts – mixing up McQueen with Millais and Carven with collages by Baldessari and Herbert Bayer, all presented in hypnotic GIF form... Lanvin AW14Photography Tim Walker The Addams Family (1991, dir. Barry Sonnenfeld) + Morticia Addams' red rose = Lanvin AW14 Dior AW14Photography Willy Vanderperre, styling Olivier Rizzo Guy Bourdin's pop photography = Dior AW14 Carven AW14Photography Viviane Sassen John Baldessari's colourful collages + Herbert Bayer's surrealist cut outs = Carven AW14 Givenchy AW14Photography Mert Alas and Marcus Piggott Damien Hirst's kaleidoscopic butterflies = Givenchy AW14 Prada AW14Photography Steven Meisel Richard Serra's minimalist steel = Prada AW14 Chanel AW14Photography Karl Lagerfeld Francis Bacon's boxers = Chanel AW14 Moschino AW14Photography Steven Meisel, Fashion Editor Carlyne Cerf de Dudzeele Nancy Cunard and Ava Gardner by Man Ray + Lee Miller's black and white portraits = Moschino AW14 Balmain AW14Photography Mario Sorrenti, art direction and styling by Katie Grand John William Waterhouse's "Ophelia" + Dante Gabriel Rossetti's "Proserpina" and "Beata Beatrix" = Balmain AW14 Marc by Marc Jacobs AW14Photography David Sims, styled by Katie Grand 2001's cult classic Ghost World (dir. Terry Zwigoff) = Marc by Marc Jacobs AW14 Miu Miu AW14Photography Steven Meisel Andy Warhol's screen tests = Miu Miu AW14 Kenzo AW14Photography Pierpaolo Ferrari, Toilet Paper magazine The infamous Twin Peaks Black Lodge = Kenzo AW14 Louis Vuitton AW14Photography Bruce Weber and Juergen Teller Michelangelo Antonioni's Zabriskie Point (1970) and The Passenger (1975) + Ansel Adams' American landscapes = Louis Vuitton AW14 Alexander McQueen AW14Photography Steven Klein The women of Millais = Alexander McQueen AW14 Burberry AW14Photography Mario Testino Mattise's colourful prints + Gauguin's post-impressionism = Burberry AW14