Screen tests, surrealism, and sculpture: this season's ads get recontextualised in our series of gifs
From Edie Campbell's Lanvin family portrait to Olivier Rousteing's Balmain army , the AW14 campaigns are making their presence known (with a little help from the world's top photographers). We picked apart the references behind the images and searched the world of art and film to find their visual counterparts – mixing up McQueen with Millais and Carven with collages by Baldessari and Herbert Bayer, all presented in hypnotic GIF form...
Lanvin AW14 Photography Tim Walker
The Addams Family (1991, dir. Barry Sonnenfeld) + Morticia Addams' red rose = Lanvin AW14
Dior AW14 Photography Willy Vanderperre, styling Olivier Rizzo
Guy Bourdin's pop photography = Dior AW14
Carven AW14 Photography Viviane Sassen
John Baldessari's colourful collages + Herbert Bayer's surrealist cut outs = Carven AW14
Givenchy AW14 Photography Mert Alas and Marcus Piggott
Damien Hirst's kaleidoscopic butterflies = Givenchy AW14
Prada AW14 Photography Steven Meisel
Richard Serra's minimalist steel = Prada AW14
Chanel AW14 Photography Karl Lagerfeld
Francis Bacon's boxers = Chanel AW14
Moschino AW14 Photography Steven Meisel,
Fashion Editor Carlyne Cerf de Dudzeele
Nancy Cunard and Ava Gardner by Man Ray + Lee Miller's black and white portraits = Moschino AW14
Balmain AW14 Photography Mario Sorrenti, art direction and styling by Katie Grand
John William Waterhouse's "Ophelia" + Dante Gabriel Rossetti's "Proserpina" and "Beata Beatrix" = Balmain AW14
Marc by Marc Jacobs AW14 Photography David Sims, styled by Katie Grand
2001's cult classic Ghost World (dir. Terry Zwigoff) = Marc by Marc Jacobs AW14
Miu Miu AW14 Photography Steven Meisel
Andy Warhol's screen tests = Miu Miu AW14
Kenzo AW14 Photography Pierpaolo Ferrari, Toilet Paper magazine
The infamous Twin Peaks Black Lodge = Kenzo AW14
Louis Vuitton AW14 Photography Bruce Weber and Juergen Teller
Michelangelo Antonioni's Zabriskie Point (1970) and The Passenger (1975) + Ansel Adams' American landscapes = Louis Vuitton AW14
Alexander McQueen AW14 Photography Steven Klein
The women of Millais = Alexander McQueen AW14
Burberry AW14 Photography Mario Testino
Mattise's colourful prints + Gauguin's post-impressionism = Burberry AW14