After a whirlwind Italian romance with Fendi for their SS15 menswear show, Beats by Dre are road tripping to surfer’s paradise this season with a new summer collaboration. Teaming up with British designer and all-around print guru, Henry Holland, the brand have fine-tuned the ultimate ‘guitar’ strap to accompany the Beats Pill XL sound system – hot surfer boys not included.

For the collaboration, Holland funnelled in the same 70s psychedelia that he injected into his Resort 2015 ‘Surf and Turf’ collection. From a hybrid of fierce reptile print rash-vests, fade-into-the-sun colours and bucket-hat surfer vibes, the collection was re-imagined into a bright coloured pattern – reminiscent of a surfer boy's hemp bracelet – and, of course, embellished with fur.

In true Holland style, the designer reasoned: "The best thing about the Beats Pill XL is that you can take it anywhere, so why not carry it like a fur trimmed accessory?!"