This Pride season, we take note of the beauty brands showing up for the cause. Since 1970, the month of June has become dedicated to remembering the Stonewall Riots and celebrating queer lives, identities and liberation. Over the years, it has also become a time when brands and companies have come out in support of the LGBTQ+ community. The beauty industry has always owed a significant amount to queer culture. It’s an industry that cannot be separated from queer people – from trends rooted in the community (particularly the QPOC and drag community), to the MUAs, hairstylists and creatives who have shaped what it looks like today.

While corporate support for Pride has dropped off over the last few years, some brands have remained steadfast in their solidarity. MAC Cosmetics announced lesbian pop-princess Chappell Roan as the face of its VIVA GLAM campaign, with three limited-edition lip shades and each purchase giving back 100 per cent of the selling price. MAC is also making a $300,000 donation to Roan’s own non-profit, the Midwest Princess Project, and its partnering trans-led charities. 

Another brand giving back is Deciem, whose portfolio includes brands like The Ordinary, NIOD and Loopha. The brand has launched a new queer storytelling campaign, alongside its ongoing donations to 2SLGBTQIA+ organisations worldwide, which have totalled more than $2.7 million Canadian dollars since 2024.

Elsewhere, Oribe, the professional haircare brand, pays homage to some of New York’s most iconic community leaders and artists, including Amanda Lepore, Ceyenne Doroshow, Maya Margarita and Ananina, in their campaign shoot featured in the gallery above. And Aesop returns with the sixth edition of its Queer Library, a takeover of its Soho store where visitors can select a complimentary book from one of 33 LGBTQIA+ authors.

Read on for the other beauty drops this June.

LOEWE TOMATO LEAVES BODY COLLECTION

LOEWE keeps leaning into its natural scent universe, this time expanding its Tomato Leaves range into body care. The drop draws from the crisp freshness of tomato vines before they fruit. With the fragrance already a hit, it only makes sense to take things even fresher.

Buy it here.

GLOW RECIPE PRIDE WATERMELON PORE-TIGHT TONER

Also keeping things fresh is Glow Recipe, marking Pride with a limited-edition take on its Watermelon Glow PHA + BHA Pore-Tight Toner. Dressed in rainbow packaging, all proceeds from the bottle support The Trevor Project, which provides crisis support for LGBTQ+ youth.

Buy it here.

ESCENTRIC MOLECULES MOLECULE 01 + CLARY SAGE

One scent that’s been filling up the Dazed office this year is Escentric Molecules’ Molecule 01. Now, the brand is giving it a green update with Molecule 01 + Clary Sage. A fresh evolution of the original, it pairs the signature Iso E Super with the crisp, aromatic note of clary sage. Perfect for the hot days in the office ahead.

Buy it here.

BYREDO BODY MISTS

Byredo is making a case for swapping perfume for body mist this summer. Designed for warmer days and easy layering, the new collection offers lighter takes on some of the brand’s signature scents, including favourites Mojave Ghost and Gypsy Water. Get ready to smell these everywhere this summer.

Buy it here.

LUSH X HELLO KITTY AND FRIENDS

Following last year’s sell-out collaboration, Lush is keeping things cute with its latest Hello Kitty drop, this time linking up with more Sanrio characters for a collection of bath bombs, soaps and more.

Buy it here.

FARA HOMIDI ESSENTIAL BLONZER COMPACT

Not that we need any more heat this June, but Fara Homidi is turning it up anyway with her Essential Blonzer Compact. The ultra-smooth blusher-bronzer hybrid is designed to deliver burnished, blazed cheeks in a single sweep. Available in three shades – Nue, Baie and Velle – it’s built to mimic that just-back-from-the-sun flush.

Buy it here.

STARFACE STAR BALMS

Another month, another Starface drop. This time it’s Starbalm, inspired by nostalgic summer treats and drinks, including Super Grape, Perfectly Peachy and Bubblegum Bliss. It doesn’t get sweeter than this.

Buy it here.

PERFUMER H BERGAMOT BATHING

Perfumer H is bottling up summer in its newest Bergamot bathing range, expanding the scent into a full hand and body collection. Built around a classic citrus core, the fragrance blends Sicilian lemon with frankincense and juniper wood for a crisp, clean finish.

Buy it here.

KILLABRUSH

As the name suggests, KILLABRUSH is here to keep hairbrushes clean. A new antimicrobial styling tool, it’s engineered to reduce up to 99.9 per cent of bacteria, germs and viruses, with built-in technology designed to stay active over time and minimise build-up between uses. Not the most glamorous of tasks, so thank god it’s been taken care of.

Buy it here.

BRITNEY SPEARS FANTASY PRIDE PERFUME

Britney Spears’ Fantasy, the fragrance that started it all, returns this June with a Pride 2026 limited edition. “The LGBTQIA+ community continues to inspire me and bring me joy. I am thrilled to be part of your Pride in this way,” says Britney herself. As in previous years, a portion of proceeds will be donated to Switchboard, a national LGBTQIA+ helpline providing confidential support.

Buy it here.

CHANEL ROUGE COCO HYDRA GLOSS 

CHANEL drops its Rouge Coco Hydra Gloss, a new high-shine lip gloss with a hydrating base, available in 18 shades to set you up for any summer occasion – including yellow and green so you can stand out from the crowd.

Buy it here.

BRATZ x LILLY LASHES COLLECTION

A Bratz collab always lands well in the Dazed office, and this time it’s Lilly Lashes going full Y2K nostalgia with a limited-edition collection marking the 25th anniversary of Bratz. The drop features four press-on lash styles inspired by Cloe, Yasmin, Sasha and Jade.

Buy it here.

MEDICUBE BOOSTER PRO x 2

Medicube’s Booster Pro X2 is K-beauty’s latest bathroom-counter power tool: a souped-up sequel to the viral AGE-R device. With seven modes, a larger treatment head and stronger intensities, Dual and Mask settings, it combines microcurrent, electroporation and LED-style tech to boost absorption, contour and glow. 

Buy it here.