Initial reaction:

A riotous eruption of denim, leather and military codes – this was the next era of the Diesel revolution, led by Nicola Formichetti.

Atmosphere:

Sensory overload in Diesel’s native land of Venice. When we asked Formichetti what he had been listening to whilst designing the collection he had a simple answer: “Let me think. Oh yes. Army of Lovers – ‘Crucified’.” This might have been the track driving Formichetti’s latest collection, but it was a leather clad, thigh-high-booted Brooke Candy who was let loose to perform during the show against a digital backdrop created by Nick Knight.

Nicola Formichetti on re-imagining Diesel’s DNA:

“This collection illustrates my vision of Diesel in the future. We looked at the three core elements of the Diesel DNA: denim, leather and military. It was quite an instinctive approach and an honest one, in a unisex, equal way for things I like which are at the core of Diesel – a pair of jeans, a leather jacket, a military parka” – Nicola Formichetti.

Unexpected details:

Balaclavas bursting at the seams with red and electric blue fur mohawks and pompoms that swarmed the catwalk for a seemingly Pussy Riot-inspired finale starring Formichetti’s Tumblr-cast models.

Social storm:

Following the reinvention of Diesel with the #DieselReboot Tumblr, this season's show was not exempt from a similar social driving force. Twitter was used throughout the entire show process – backstage, during and at the afterparty. Tweeters were invited to ask Franca Sozzani and Anna Dello Russo questions, and Susie Bubble, model Kiko Mizuhara and Brooke Candy all contributed guest tweets.