Fashion / NewsWatch Vivienne Westwood jump in the shower for PETAThe designer dons a shower cap and scrubs up while talking about the downsides of the meat industryShareLink copied ✔️March 18, 2014FashionNewsTextZing Tsjeng It's not every day you see a fashion designer take a shower while engaging you in a lengthy conversation about vegetarianism, but Vivienne Westwood isn't most designers. Ahead of World Water Day on 22 March, the designer has filmed a video for PETA about how the meat industry is depleting the world's water supplies. "I am an eco-warrior, but I take long showers with a clean conscience because I'm vegetarian," Dame Westwood says, going on to explain how rivers are diverted in order to make way for livestock factories and crops grown to feed them. "By avoiding meat, you do more for the environment than recycling or driving a hybrid car." Westwood is well-known for ongoing commitment to political causes: as a long-standing founder of the Climate Revolution movement and an outspoken anti-fracking activist, she's probably the most illustrious enfant terrible in fashion. In this video for Dazed, she talks about why environmental activism is the biggest rebellion of all: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORE adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutDazed China is launching in June 2026 – here’s what you need to knowHere’s everything you missed at London Fashion Week AW26Medusa’s Lover was the main attraction at Di Petsa AW26We Should All Be Fetishists: Unpacking Maria Grazia Chiuri’s Fendi debutFashion Hong Kong4 names to know from Fashion Hong Kong’s AW26 LFW takeover GANNIGANNI is yearning for a dreamy summer – and so are we Diesel AW26 wants to unleash your inner party girlConner Ives AW26: Sex and the City meets Weimar-era Berlin Reebok Your favourite Reeboks are getting a makeoverBurberry AW26: Daniel Lee takes us on a wet and wild night outEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy