Fashion / Girls RuleThe ultimate catwalk stereotypesFrom the Hoochie Mama to the Lolita, Dazed charts the top five catwalk takes on female stereotypesShareLink copied ✔️January 28, 2014FashionGirls RuleTextAlice Howarth Gender stereotypes have always played a role in influencing collections. Whether that’s embracing gender bending, making feminist statements or simply playing with theatrics, fashion either challenges typecasts or embraces them. In celebration of our “Girls Rule The World” February issue, we count the top five runway takes on female stereotypes. From the Vixen to the Hoochie Mama, fashion’s focus of these typecasts are translated through ripped chiffons, latex chokers and the nipple-grazing negligee. VERSACE AW13 - THE VIXEN Versace AW13 - The Vixen Coated in latex with fetishistic vinyl chokers and hooker heels, Versace AW13 was all about the hammed up vamp. Christening the collection ‘Vunk’ – angular shoulders, tight structures and tough fabric allowed Donetella to stamp her V on punk and unleash her female foxes. THE COUGAR - LOUIS VUITTON AW13 Louis Vuitton AW13 - The CougarJacques Habbah French crops, mink trims, chemise negligees and black cherry lips – Louis Vuitton AW13’s jaded palette of indigo blush, muted powder and dampened lilac tones showcased a nostalgic haze of brooding sirens. Banishing a traditional runway in favour of an intimate hotel setting – the audience watched as cougar-like ladies paced, draped in starlet couture, looking for their next victim. THE BOMBSHELL - DIOR SS10 Dior SS10 - The Bombshell Reflecting on American beauty Lauren Bacall, Galliano revealed his inspiration for Dior SS10: “She was a great Dior client; there are amazing photos of her in the salon with Bogart. It was that and Arletty in Hôtel du Nord”. Who’d blame him?These sirens embodied the bombshell. The clothes took their cue from 1940’s film noir and with an added bond-girl twist, boudoir baby dolls, decadent evening gowns and pin-up victory rolls cascaded down the runway. Super seductive. THE DAMSEL IN DISTRESS - RODARTE AW08 Rodarte AW08 - The Damsel in Distress After basing their AW08 collection on Japanese horror movies, Rodarte’s runway was rife with damsel in distress tendencies. A tough aesthetic – slasher dresses, robotic heels and frantic seams of chiffon were presented in pastel colours giving a certain vulnerability and off-kilter romance to the final look. The models make-up was that of rose stained lips and porcelain skin, as they glided around the runway their longing looks captured the pathos of persecuted maiden resulting in the best SOS performance we’ve seen in a long time. THE HOOCHIE MAMA - LANVIN SS14 Lanvin SS14 - The Hoochie Mama Bling. And lots of it. With souped-up silk jump suits and thigh high splits, Alber Elbaz schooled Paris on how to present The Hoochie Mama. Unapologetically out there, models were wrapped in metallic fuchsia pencil skirts, necks were anchored by ostentatious ice and the sumptuous colour palette gelled the collection together with a devil-may-care attitude. Oozing Lanvin luxe, these ghetto gold diggers had Paris at their peril. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy